Leadership, Marketing, Retail
Managing Director, PUMA India and Southeast Asia
Leadership, Marketing, Retail
More about Abhishek Ganguly
Abhishek Ganguly is the Managing Director, PUMA India and Southeast Asia. As a key member of the global leadership team, Abhishek is responsible for over 15 key growth markets like India, Malaysia, Thailand, Vietnam and Singapore.
Abhishek joined PUMAs founding team as Director - Sales & Marketing in 2006. He played a pivotal role in setting up the sales, marketing, retail, product, sourcing and planning functions in the company.
In his previous role as Managing Director at PUMA India, he was responsible for driving digital transformation initiatives. With a goal of accelerating the companys growth in the market, Abhishek was instrumental in establishing PUMA as the No.1 sports brand in the country.
Prior to joining PUMA, he had a successful stint with Reebok where he led business operations in South India. From Supply Chain and Planning to Sales and Retail, his expertise spanned across the value chain.
An active Angel Investor, he invests in and mentors promising start ups in his individual capacity. He is a part of the Indian Angel Network and an LP in Stellaris Venture Partners.
An alumnus of the Indian Institute of Management (IIM) Lucknow, Abhishek was recognized by The Economic Times on their 40 under Forty list of India Inc.s top business leaders in 2018.
How To Track Consumer Trends and Behaviour
Abhishek Ganguly, the managing director at Puma India and Southeast Asia explains the different ways in which he and his team at Puma track the growing and changing trends and behaviour of the consumers. He outlines a few necessary tools required for businesses to effectively engage with consumers to stay on track with the trend.16-Mar-2021 | retail, strategy
PUMA India: The Remarkable Underdog Story
Abhishek Ganguly, the managing director at Puma India shares the amazing journey of how they advanced from being the underdog in the market to effectively dominating it and holding the top spot in the industry.
Puma entered the Indian market in 2006, beginning with a modest revenue of Rs.22 crores. Within the years, they continued to steadily pick up the pace and eventually surpassed all competition with a grandiose revenue of more than Rs.1400 crores in 2019.12-Mar-2021 | success, journey, hardships, brand
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