Deep Bajaj

Entrepreneurship, Consumer Products


Founder & CEO of Sirona, Award-winning social entrepreneur
Entrepreneurship, Consumer Products

An award-winning social entrepreneur, Deep Bajaj is the Founder & CEO of Sirona, a modern intimate and menstrual hygiene brand committed to solving those feminine intimate and menstrual hygiene issues that are not adequately addressed. In Sirona, Deep leads major corporate decisions and manages cross- functional operations.
A graduate from Delhi University and a marketing graduate from Australian National University, Deep’s professional experience spans over 14 years. He started his professional journey with events and advertising. Later, he ventured into marketing for handmade carpets as a part of an award-winning team at Carpet Couture by Rashi, a brand aimed at high-end hotels and residences.
Leveraging his key strengths like relationship management, strategic planning and marketing, he executed super-luxury projects across the globe as a part of Carpet Couture.
Being a keen observer of troubling feminine issues, Deep saw the lack of solutions to the issue of toilet hygiene that women face on a daily basis. To fill this critical gap, he started Sirona (originally known as First Step Digital) in 2014. The company has since been disrupting the face of feminine intimate hygiene space in the country with problem solving products like PeeBuddy, India’s First FUD (Stand & Pee). The team has also innovated many products like India’s first herbal period pain relief patches, oxo degradable disposal bags, anti-chafing rash cream etc.
Since 2016, Deep has won multiple recognitions and awards for his entrepreneurial efforts. Some recent accomplishments include:

  • Economic Times Startup of the Year’ (Social Enterprise)
  • ET ‘top 25 startups' 2019
  • Tie ‘The Spirit of Manufacturing' award
  • Economic Times ‘Innovation Award’ (Inclusion)
  • ‘National Entrepreneurship Award’ by Ministry of Skill Development and Entrepreneurship (MSDE), Govt of India
  • Named in the ET 40 under 40 list by Economic Times
  • Named in the Fortune ’40 Under 40’ list
  • Winner, ET NOW Lufthansa Runway to Success – Season 5 from amongst 64,000 startups
  • Winner, Wellness Product of the Year at Entrepreneur Start-up 2018 with the PeeBuddy brand.
  • Oversaw First Step Digitals entry into Indias Top 50 Emerging Global Companies in the India Emerging Program
  • Winner, 20 Most Promising Baby Health & Safety Product Companies, Silicon India with the BodyGuard brand
  • ABBY Gold Winner in 2018 under Special Category for PeeBuddy ‘Urine Control’ video
  • Silver winner atIndian Digital Marketing Awards in the Best Video Advertising category for Girliyapa-PeeBuddy campaign, ‘To Pee or Not to Pee’
  • Named amongst top 100 Global Social Entrepreneurs in SE’s Inspiring Social Enablers program

Before Sirona, Deep was also part of Pramati Care, in a non-executive capacity as a co-founder.
Deep loves to support startups and budding entrepreneurs and speaks frequently at startup events. He has also graced numerous forums at the country’s top educational institutions like the Indian School of Business, IIT, IIM, TiE etc. as a panelist and a judge.

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