HOW TO LAUNCH A NEW FMCG BRAND E1
23-Nov-2020
FMCG, Product Launch, Marketing
Launching a new FMCG Brand
In today's edition of MBA Shots, we have Pranav Jha - ex Reckitt Benckiser- talk to us about what it takes to assess a possible opportunity around a new FMCG brand.
Launching a new brand can be intimidating. Especially when there are so much choice that our target consumers have.
Do you really have a great opportunity for your brand?
Should you do a product launch (within an existing brand) or a new brand?
In this part 1 of a 10 part series, Pranav starts by talking about a very interesting story about Harpic.
Harpic was a dominant brand in the toilet cleaning space, and hence could not launch say a Kitchen cleaner under the same brand. The brand had to take baby steps and finally ended up expanding the brand from just cleaning the toilet, to cleaning the entire bathroom, all the surfaces in the bathroom.
And that was the genesis of the Harpic bathroom cleaner.
Super Interesting!
Hear this and get down to take your own notes from Episode 1 of the MasterClass on Launching a new FMCG Brand.
Read the transcript and we are sure, you would have a thought or two about your culture. And we would love to hear those.
Cheers
Team MBA Shots
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