Epic content marketing by Joe Pulizzi


Joe Pulizzi

  marketing, content marketing, growth

Read and download book summaries of Epic content marketing
Join the discussion on Epic content marketing at MBA Shots.

Login to join the discussion

The future of advertising

"Your customers don’t care about you, your products, or your services. They care about themselves." - Joe Pulizzi

Creating content is the future of advertising as it stimulates people by focusing on what they care about instead of your product.

Joe Pulizzi, explains how to bring consumers and lead them to your business just by producing content that is relevant to them.
The difference in content marketing is instead of focusing content on the products, it is focused on content towards customers because customers care about themselves. To sell more, you've got to sell less.

Content marketing is not a campaign, it is a constant process to attract, engage, retain and convert customers. He recommends avoiding any content marketing pitched as a campaign, rather than an approach. Content marketing never ends.

COMMENTS ( 0 )       LIKES ( 0 )

3 Levels Of Content Marketing

"Good content marketing makes a person stop, read, think, and behave differently." - Joe Pulizzi

1. Understand the role of content –
Your content should serve to stand out amidst the noise created by endless advertising, and eventually, customers discovering your product.

2. Think beyond –
Your brand must create content that delivers value beyond the scope of your product to successfully establish your company in the minds of the customers.

3. Storytelling –
Use storytelling to establish an emotional connection with your brand and your customers. The overall message should inspire and show that the company cares about the customer's needs. Offering them to be emotionally invested, consumers tend to buy from you.

COMMENTS ( 0 )       LIKES ( 0 )

Other books being discussed on MBA Shots

The Lean Startup
Thinking Fast and Slow
Epic content marketing
Built to Last
The Hard Thing About Hard Things
Radical Focus - Achieving your most Important Goals with Objectives and Key Results
The Four
Shoe Dog : A memoir by the creator of Nike
The MoonShot Game
Rebel Ideas
Where Good Ideas Come From
And many more.     Join the discussion, today !

MBA Shots has been crafted for you ...

for Professionals

Uplevel your career. Understand how to navigate business challenges.

for Entrepreneurs

Journey of Zero to One is challenging. Take some sherpas along.

for MBA Students

Supplement theory with practice. Stand out during interviews .

... with three focused tracks

Business Basics

E.g. - Pricing, Driving growth, Branding, Product Management, Competing Vs Partnering

Leadership Lessons

E.g. - Building teams, Designing culture, Coaching young managers, Recruiting as a superpower

Personal Progress

E.g. - Career paths, Relaunching my career, Designing a development plan, Managing Reviews