Epic content marketing by Joe Pulizzi


Joe Pulizzi

  marketing, content marketing, growth

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The future of advertising

"Your customers don’t care about you, your products, or your services. They care about themselves." - Joe Pulizzi

Creating content is the future of advertising as it stimulates people by focusing on what they care about instead of your product.

Joe Pulizzi, explains how to bring consumers and lead them to your business just by producing content that is relevant to them.
The difference in content marketing is instead of focusing content on the products, it is focused on content towards customers because customers care about themselves. To sell more, you've got to sell less.

Content marketing is not a campaign, it is a constant process to attract, engage, retain and convert customers. He recommends avoiding any content marketing pitched as a campaign, rather than an approach. Content marketing never ends.

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3 Levels Of Content Marketing

"Good content marketing makes a person stop, read, think, and behave differently." - Joe Pulizzi

1. Understand the role of content –
Your content should serve to stand out amidst the noise created by endless advertising, and eventually, customers discovering your product.

2. Think beyond –
Your brand must create content that delivers value beyond the scope of your product to successfully establish your company in the minds of the customers.

3. Storytelling –
Use storytelling to establish an emotional connection with your brand and your customers. The overall message should inspire and show that the company cares about the customer's needs. Offering them to be emotionally invested, consumers tend to buy from you.

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