Tag: consumer behavior

  • How To Track Consumer Trends and Behaviour : Abhishek Ganguly

    How To Track Consumer Trends and Behaviour : Abhishek Ganguly

    Leader – Abhishek Ganguly When you are in a business, you always track consumer sentiment because that’s where how you work through with the business really depends on, because you have to be¬†extremely consumer-centric, in a consumer business. And that same thing holds true for my business in sportswear.   So throughout whether it is…

  • Inspired – How to Create Products Customers Love Book Summary

    Inspired – How to Create Products Customers Love Book Summary

      Key Takeaways: 1. The importance of understanding customer needs and desires in order to create successful products. 2. The concept of “customer empathy” and how it can be used to drive product innovation. 3. The value of creating a clear product vision and aligning all team members towards it. 4. The role of experimentation…

  • Made To Stick – Why Some Ideas Survive and Others Die Summary

    Made To Stick – Why Some Ideas Survive and Others Die Summary

      The author points out 3 characteristics of the idea that stick. They should be : Understandable Memorable Effective in altering thoughts and behaviour   Here are the 6 principles of stickiness: 1. Simplicity This is the key to finding your core idea. Aiming for simplicity means going to the bottom of it to find…

  • Thinking Fast and Slow Book Summary

    Thinking Fast and Slow Book Summary

      In his spectacular book, Kahneman identifies the 2 systems in your mind in this manner: “System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control. System 2 allocates attention to the effortful mental activities that demand it, including complex computations. The operations of System 2 are often…

  • Hooked Book Summary

    Hooked Book Summary

      Hooked model – trigger, action, variable reward, investment Triggers – internal or external Action – ease of doing and motivation to do it Variable reward- creates craving. Variable. Investment – user does not of a work- time, money, data, social capital, effort Difficult to wean customers away from a competition product that they are…