Tag: Sports Marketing
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PUMA India: The Remarkable Underdog Story : Abhishek Ganguly
Leader: Abhishek Ganguly Puma India – underdog story of Puma India, a company that became the market leader in the Indian market despite entering the market late. Puma India did not have the first-mover advantage. They entered the market in 2006, a decade and a half after their competitor. However, they were able to overcome…
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How To Track Consumer Trends and Behaviour : Abhishek Ganguly
Leader – Abhishek Ganguly When you are in a business, you always track consumer sentiment because that’s where how you work through with the business really depends on, because you have to be extremely consumer-centric, in a consumer business. And that same thing holds true for my business in sportswear. So throughout whether it is…
