Tag: Sports Marketing

  • PUMA India: The Remarkable Underdog Story : Abhishek Ganguly

    PUMA India: The Remarkable Underdog Story : Abhishek Ganguly

    Leader: Abhishek Ganguly Puma India – underdog story of Puma India, a company that became the market leader in the Indian market despite entering the market late. Puma India did not have the first-mover advantage. They entered the market in 2006, a decade and a half after their competitor. However, they were able to overcome…

  • How To Track Consumer Trends and Behaviour : Abhishek Ganguly

    How To Track Consumer Trends and Behaviour : Abhishek Ganguly

    Leader – Abhishek Ganguly When you are in a business, you always track consumer sentiment because that’s where how you work through with the business really depends on, because you have to be¬†extremely consumer-centric, in a consumer business. And that same thing holds true for my business in sportswear.   So throughout whether it is…