Psychology, Behavior, Marketing
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This classic book on persuasion talks about the psychology of people and what makes them say 'yes'. It helps to offer a deep understanding of this matter and how it can be applied in a practical scenario. The book is top tier since it is the result of more than 3 decades of extensive evidence-based research.
It covers 6 core principles that will aid in becoming a master persuader:
"Try to repay, in kind, what another person has provided us.”
2. COMMITMENT & CONSISTENCY
3. SOCIAL PROOF
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