Psychology, Behavior, Marketing
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Recommended by Ashish Saxena Vijay Prabhat Kamalakara Avnish Anand Avnish Anand Sirisha Bhamidipati Sundar Nathan
This classic book on persuasion talks about the psychology of people and what makes them say 'yes'. It helps to offer a deep understanding of this matter and how it can be applied in a practical scenario. The book is top tier since it is the result of more than 3 decades of extensive evidence-based research.
It covers 6 core principles that will aid in becoming a master persuader:
1. RECIPROCATION
"Try to repay, in kind, what another person has provided us.”
2. COMMITMENT & CONSISTENCY
3. SOCIAL PROOF
4. LIKING
5. AUTHORITY
6.SCARCITY
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