Innovation, Growth, Startup
Read and download book summaries of Made To Stick - Why Some Ideas Survive and Others Die
Join the discussion on Made To Stick - Why Some Ideas Survive and Others Die at MBA Shots.
Recommended by Avnish Anand Sirisha Bhamidipati
The author points out 3 characteristics of the idea that stick. They should be :
Here are the 6 principles of stickiness:
1. Simplicity
2. Unexpected:
Ask 2 questions:
Getting Attention-
Our brains are designed to notice changes around us. So the easiest way to get someone's attention is to break a pattern by doing something new.
The steps are as follows:
Keeping Attention:
3. Concrete:
4. Credible:
5. Emotional:
6. Stories
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