The author points out 3 characteristics of the idea that stick. They should be :
Here are the 6 principles of stickiness:
Ask 2 questions:
Our brains are designed to notice changes around us. So the easiest way to get someone's attention is to break a pattern by doing something new.
The steps are as follows:
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Uplevel your career. Understand how to navigate business challenges.
Journey of Zero to One is challenging. Take some sherpas along.
Supplement theory with practice. Stand out during interviews .
E.g. - Pricing, Driving growth, Branding, Product Management, Competing Vs Partnering
E.g. - Building teams, Designing culture, Coaching young managers, Recruiting as a superpower
E.g. - Career paths, Relaunching my career, Designing a development plan, Managing Reviews