The art of the start Summary

Book: The art of the start
Author: Guy Kawasaki
<p>&ldquo;Successful companies begin with grandiose ambitions.&rdquo;</p><p>But Guy Kawasaki changes the perspective: &ldquo;great companies began by asking simple questions&rdquo; such as:</p><p>&nbsp;</p><p><strong>1. Therefore, what?</strong></p><p>The question arises when you predict a trend and think about its outcomes.</p><p><strong>2. Isn&rsquo;t this interesting?</strong></p><p>To fuel your intellectual curiosity and accidental discovery power.</p><p><strong>3. Is there a better way?</strong></p><p>Frustration with the current state of the art is the hallmark of this path.</p><p><strong>4. Why doesn&rsquo;t our company do this?</strong></p><p>Frustration with your current employer is the catalyzing force in this case.</p><p><strong>5. It&rsquo;s possible, so why don&rsquo;t we make it?</strong></p><p>Markets for big innovations are seldom proven in advance, so a what-the-hell attitude characterizes this path.</p><p><strong>6. Where is the market leader weak?</strong></p><p>Three conditions make a market leader vulnerable: first, when the leader is committed to a way of doing business. Second, when the customers of the leader are dissatisfied. Third, when the market leader is milking a cash cow and stops innovating.</p><p>&nbsp;</p><p>Some people think that leadership is determining what you want and directing people to do it. But the achieve the art of leading, Guy Kawasaki offers these rules:</p><p><em>1. You should radiate optimism.</em></p><p><em>2. Build a culture around execution and performance.</em></p><p><em>3. Recruit talent better than yourself.</em></p><p><em>4.Aim to make people better than they were yesterday.</em></p><p><em>5. Concentrate on strengths.</em></p><p><em>6. Always address your weaknesses first.</em></p><p>&nbsp;</p><p>As a leader of an organization, you are responsible for results, and results are the outcome of a culture established on execution. Meaning that everybody fulfils their duties and obligations.</p><p>Focus on improving yourself, your team, and training strengths.</p>