Leadership, Culture, Management
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Recommended by Manav Mehra
Sudhir's book is amazing. I wish I had read this while in bSchool or before i decided to do my MBA.
Thing is, I used to feel that FMCG is all soap and oil - just sales and "convincing" people to buy. I ended up taking no elective marketing courses - thinking it is so obvious. They have un-necessarily built frameworks and concepts and jargons around it.
Fast forward two decades, and I know better. There is no business without sales. There is no business without understanding how to communicate - marketing.
Anyway, coming back to the book - an amazing collection of stories from HUL.
Sudhir mentions that the 4 reasons of HUL's success given by Harish Manwani
5th - (sudhir's own ) the ability to mould employees into entrepreneur professionals.
Middle class culture at HUL is typified by - frugality, hard working, hierarchical. Creates an environment with Hunger to grow.
Some of the highlights for me include
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The CEO Factory is indeed a book about the 'The CEO factory' company HUL. But unlike what the title suggests, it isn't much about the 400+ HUL alumni turned CEOs. Instead, Sudhir Sitapati talks about the history of the organisation and the various internal workings of business operations like sales, marketing, advertising, product, cost management, etc that make HUL what it is today.
Sudhir Sitapati gives an in-depth analysis of all things that sets HUL apart for its uniqueness. it is packed with valuable insights and anecdotes.
Since its expansion into the global market, it extremely focused on delegation. Their tremendous accomplishments in the Indian market itself is a testament to the success of such delegation.
HUL's massive and complex distribution network is what gives it its cutting edge advantage in the market. Sudhir shares some of the deep insights of certain principles which help you understand the leadership environment at HUL and its culture even better.
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Uplevel your career. Understand how to navigate business challenges.
Journey of Zero to One is challenging. Take some sherpas along.
Supplement theory with practice. Stand out during interviews .
E.g. - Pricing, Driving growth, Branding, Product Management, Competing Vs Partnering
E.g. - Building teams, Designing culture, Coaching young managers, Recruiting as a superpower
E.g. - Career paths, Relaunching my career, Designing a development plan, Managing Reviews