THE STARTUP WAY
Eric Ries
Startup, Growth, Lean
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Recommended by Manav Mehra Sundar Nathan
Rapid experimentation is indispensable for startups
Established organizations often lack the ability to act and execute new ideas, being burdened with layers of bureaucracy that have mounted over many years. Nobody is accountable for dealing with uncertainty. Rather, a modern organisation should acknowledge entrepreneurship as a core discipline.
Everything faced by a modern company cannot be controlled by an internal startup system, but it is the best way to tackle uncertainty.
These internal units combine elements of R&D, sales and marketing, and engineering. They have no logical structure in a traditional organisation-chart. The entrepreneurial function is to manage these internal startups.
It also assists other functions of the organization in doing their work more productively. Conventional management tools are focused on planning and forecasting. Identifying and managing entrepreneurs demands a new form of leadership.
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