What the Dog Saw by Malcolm Gladwell

WHAT THE DOG SAW

        
Malcolm Gladwell

  Economics, Insights

Read and download book summaries of What the Dog Saw
Join the discussion on What the Dog Saw at MBA Shots.


Recommended by Ashish Saxena   

Login to join the discussion


A collection of 19 of Gladwells best articles

 

What the Dog Saw is essentially a collection of 19 articles that were all previously published on the pages of The New York Times. These are a collection of Malcolm Gladwell's best articles. 

Through these features, Gladwell seeks to showcase the world through the eyes of others, other business people, geniuses or even alcoholics or dogs. The collection is an interesting mix of finance, marketing, psychology, cultural history, and sociology. He covers a wide range of topics in this book which transforms readers into diverse individuals.

 

Here are a few examples of what you can explore in What The Dog Saw:

1. Pioneers, and Other Varieties of Minor Genius

This is the first section of the book and it includes six essays. In the words of Gladwell, this section is about “obsessives" and what he likes to call "minor geniuses". These are not Einstein, Winston Churchill or Nelson Mandela or the other prominent shapers of the world but people like Ron Popei and Shirley Polykoff.

 

2. The Pitchman:

The Pitchman narrates the tale of an excellent inventor. Malcolm explores who he is and what people like him generally tend to be like. He relates these characters to actors. A resolve is found between their similar personalities in the end.

 

3. The Ketchup Conundrum:

The Ketchup Conundrum illustrates how food and beverage commodities are researched, developed, manufactured, and sold. This section is about ketchup vs mustard. Ketchup emerges as one of the few products that sell without the need to diversify like mustard. The author looks into the significance of concentrating on a single objective instead of diversified objectives.

 

4. Blowing Up:

Blowing Up offers 2 methods of investing in the Stock market. He urges investors to discover patterns and always bank on chaos.

 

5. True Colors:

True Colors examines and reveals the marketing tools used by hair dye companies(Clairol and L’Oreal) to grab the American woman’s interest. It also describes how campaigns led by women throughout the decade were always crucial in the types of trends that dye companies gravitated towards. 

 

6. John’s Rock Error:

John’s Rock Error tells the dilemma of an inventor who is a dedicated Catholic but still went out of his way to invent a pill for birth control. This section explores his moral dilemma between science and religion.

 

7. What the Dog Saw:

What the Dog Saw explains how dogs are highly receptive to human body language. It goes further and highlights the relevance of training dog owners as a means to also train the dog.

COMMENTS ( 0 )       LIKES ( 0 )



Other books being discussed on MBA Shots


The art of the start
The Everything Store: Jeff Bezos and the Age of Amazon
Think and Grow Rich
Be obsessed or be average
The Wisdom of Crowds
Moonshot - John Sculley
Powerful - Building a Culture of Freedom and Responsibility
Nail it Then Scale it
First Break All Rules
Rebel Ideas
First Things First
The CEO Factory
And many more.     Join the discussion, today !




MBA Shots has been crafted for you ...


for Professionals

Uplevel your career. Understand how to navigate business challenges.

for Entrepreneurs

Journey of Zero to One is challenging. Take some sherpas along.

for MBA Students

Supplement theory with practice. Stand out during interviews .



... with three focused tracks


Business Basics

E.g. - Pricing, Driving growth, Branding, Product Management, Competing Vs Partnering

Leadership Lessons

E.g. - Building teams, Designing culture, Coaching young managers, Recruiting as a superpower

Personal Progress

E.g. - Career paths, Relaunching my career, Designing a development plan, Managing Reviews