Tag: Branding
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How to assess an opportunity for a new FMCG Brand : Pranav Jha
Leader; Pranav Jha, Ex – Reckitt Benckiser Hello and welcome. My name is Pranav Jha. It is a pleasure to get this opportunity to share with you the approach we used to identify an opportunity for launching an FMCG brand. I hope that you find the approach practical and beneficial. Before I start, I would like…
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How To Track Consumer Trends and Behaviour : Abhishek Ganguly
Leader – Abhishek Ganguly When you are in a business, you always track consumer sentiment because that’s where how you work through with the business really depends on, because you have to be extremely consumer-centric, in a consumer business. And that same thing holds true for my business in sportswear. So throughout whether it is…
