Tag: habits
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Made To Stick – Why Some Ideas Survive and Others Die Summary
The author points out 3 characteristics of the idea that stick. They should be : Understandable Memorable Effective in altering thoughts and behaviour Here are the 6 principles of stickiness: 1. Simplicity This is the key to finding your core idea. Aiming for simplicity means going to the bottom of it to find…
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Hooked Book Summary
Hooked model – trigger, action, variable reward, investment Triggers – internal or external Action – ease of doing and motivation to do it Variable reward- creates craving. Variable. Investment – user does not of a work- time, money, data, social capital, effort Difficult to wean customers away from a competition product that they are…
