Tag: product management
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Inspired – How to Create Products Customers Love Book Summary
Key Takeaways: 1. The importance of understanding customer needs and desires in order to create successful products. 2. The concept of “customer empathy” and how it can be used to drive product innovation. 3. The value of creating a clear product vision and aligning all team members towards it. 4. The role of experimentation…
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Made To Stick – Why Some Ideas Survive and Others Die Summary
The author points out 3 characteristics of the idea that stick. They should be : Understandable Memorable Effective in altering thoughts and behaviour Here are the 6 principles of stickiness: 1. Simplicity This is the key to finding your core idea. Aiming for simplicity means going to the bottom of it to find…
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The Art of Innovation Book Summary
SHARPEN YOUR FOCUS -What is the goal? Unless everyone understands the goal, future ideas have no real relevance. -Create a vision of customers and their needs. A persona of the standard user and how will the concept benefit them. -What does the finished product or service look like? Regardless of the inception stages, there…
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Hooked Book Summary
Hooked model – trigger, action, variable reward, investment Triggers – internal or external Action – ease of doing and motivation to do it Variable reward- creates craving. Variable. Investment – user does not of a work- time, money, data, social capital, effort Difficult to wean customers away from a competition product that they are…
