Be obsessed or be average – Book Summary

Book: Be obsessed or be average
Author: Grant Cardone


Sales is everything – Throughout every single occupation and industry, the most valuable skill one can cultivate is sales. Each and everything in a business boils down to sales. Regardless of what position a person holds, every interaction they have is some sort of pitch. No sale is unimportant.

They are the key to any company and influence every person, business, and industry. The following tips will improve sales:

  • Be obsessed with your product
  • Always close the deal
  • Quantify progress
  • Focus on reaching goals every day
  • Sell by example



Obsessed people are inherent leaders, in all aspects of life.

Obsessions can be both positive or negative. Positive obsessions provide reasons for doing something of value. Negative obsessions, on the other hand, are distractions and produce no productive outcomes.

Try answering these questions:

  • What are your special interests in the present?
  • What amount of money is sufficient?
  • What are your unique skills?
  • What excellent ideas/plans do you have for something that requires a solution?
  • What is it you want to be recognised for?
  • What are the people that you admire do?
  • What keeps you motivated?

Obsessions can be invaluable when they are managed and focused. A positive obsession can lead to maximizing potential.

# Key Takeaways:

  • The importance of being obsessed with your goals and dreams in order to achieve success
  • The dangers of being average and settling for mediocrity
  • The power of persistence and determination in achieving greatness
  • The need to constantly push yourself out of your comfort zone and take risks
  • The importance of having a clear vision and purpose in life


# Practical Applications:

  • Set clear and specific goals for yourself and constantly remind yourself of them
  • Develop a strong work ethic and be willing to put in the time and effort to achieve your goals
  • Continuously challenge yourself and take calculated risks to push yourself out of your comfort zone
  • Surround yourself with like-minded individuals who share your drive and determination
  • Constantly evaluate and adjust your actions to align with your vision and purpose

# Valuable Insights for Leaders and Managers:

  • Chapter 3: “The Power of Obsession” – highlights the importance of having a clear and unwavering focus on your goals as a leader
  • Chapter 5: “The Power of Persistence” – emphasizes the need for leaders to persevere through challenges and setbacks
  • Chapter 7: “The Power of Vision” – stresses the importance of having a strong vision and purpose as a leader to inspire and motivate others

# Case Studies and Examples:

  • The author’s personal story of overcoming addiction and achieving success through obsession and determination
  • Examples of successful individuals who have achieved greatness through their obsession and determination, such as Steve Jobs and Elon Musk
  •  Case studies of companies that have achieved success through their leaders’ obsession and vision, such as Apple and Amazon.






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