The key is to build a business that’s successful not just today but tomorrow as well. To do that, John Sculley suggests you should keep 3 things in mind :
1. The Power of Your Customer
We live in the age of the internet, which is getting bigger and faster by the years. This gives unlimited information at the fingertips of each customer and as we know, knowledge is power. Ultimate power.
2. People Want to be Users, not Owners
When the world changes, so do business models. Today, people perceive value in enjoying the benefits of a product without actually owning it. There are exceptions in many Asian countries where consumption is growing (this is also gradually changing depending on the product and market). Know your target market and what the customers want.
3. Create an Experience, Not just a Product
Caring for your customers is extremely essential. Do everything you can to keep them satisfied. Customers favour low prices, fast delivery, or the feeling of being special.
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