Moonshot - John Sculley by John Sculley

MOONSHOT - JOHN SCULLEY

        
John Sculley

  strategy, growth, marketing

Read and download book summaries of Moonshot - John Sculley
Join the discussion on Moonshot - John Sculley at MBA Shots.


Login to join the discussion

Moonshot by hello mba Shots

Build a business that’s successful not just today but tomorrow as well

The key is to build a business that’s successful not just today but tomorrow as well. To do that, John Sculley suggests you should keep 3 things in mind :

 

1. The Power of Your Customer

We live in the age of the internet, which is getting bigger and faster by the years. This gives unlimited information at the fingertips of each customer and as we know, knowledge is power. Ultimate power.

 

2. People Want to be Users, not Owners

When the world changes, so do business models. Today, people perceive value in enjoying the benefits of a product without actually owning it. There are exceptions in many Asian countries where consumption is growing (this is also gradually changing depending on the product and market). Know your target market and what the customers want.

 

3. Create an Experience, Not just a Product

Caring for your customers is extremely essential. Do everything you can to keep them satisfied. Customers favour low prices, fast delivery, or the feeling of being special.

 

COMMENTS ( 0 )       LIKES ( 0 )



Other books being discussed on MBA Shots


The Wisdom of Crowds
The One Thing
Zero To One
Deep Work
Big Billion Startup
Skin In The Game - Hidden Asymmetries in Life
Thinking Fast and Slow
The 10X Rule
The CEO Factory
The Everything Store: Jeff Bezos and the Age of Amazon
Powerful - Building a Culture of Freedom and Responsibility
The Leadership Challenge
And many more.     Join the discussion, today !




MBA Shots has been crafted for you ...


for Professionals

Uplevel your career. Understand how to navigate business challenges.

for Entrepreneurs

Journey of Zero to One is challenging. Take some sherpas along.

for MBA Students

Supplement theory with practice. Stand out during interviews .



... with three focused tracks


Business Basics

E.g. - Pricing, Driving growth, Branding, Product Management, Competing Vs Partnering

Leadership Lessons

E.g. - Building teams, Designing culture, Coaching young managers, Recruiting as a superpower

Personal Progress

E.g. - Career paths, Relaunching my career, Designing a development plan, Managing Reviews